DARK & LOVELY VIVACIOUS RED

Fearless Natural Hair Color That Doesn't Fade Into the Background! Trust Fade Resist at home hair dye for 8 weeks of vibrant color, gray coverage, available in 18 shades from Jet Black to Luminous Blonde. Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark & Lovely Fade Resist — the gold standard in gorgeous hair color.

• Nourishing Care with Argan Oil and Vitamin E for up to 8 weeks of vibrant color
• Permanent nondrip hair color for up 100 gray coverage
• Dark and Lovely has an array of hair color products for every needs
• Dark and lovely celebrates unique looks and styles for all hair types